Presentation Skills for Marketing Managers

Presentation Skills are the main communication skills that marketers must continue to learn during their careers.

A marketer's chief responsibility is communication with customers. Getting the right message to the right people and making them act, think, or feel a certain way takes skill and knowledge. Not all marketers are good at every type of communication and may focus on a specific area. For marketing generalists in smaller businesses, being a good ‘all-rounder’ is a big advantage. Even if you don’t need to physically create imagery, for example, you will still need to understand what makes an image effective if you are leading a campaign. So, a good marketer never stops learning to improve their communication skills.

Here are some of the main communication skills that marketers must continue to learn during their careers:

 

1.Compelling copywriting

If you are responsible for writing ads, sales collateral, press releases, blogs and newsletters, each type of copy you create requires specific knowledge. A creative style with words is a great start but you will also need to understand what motivates a journalist to pick up your press release and how to present the information, do you know the pyramid style? For web pages and blog copy, knowledge of SEO, content planning and research skills are needed. Is your ad copy persuasive? Is it punchy enough and does it compel your audience to buy from your brand? Each and every type of marketing copy you create needs to fulfill a different objective and, as a result, needs the writer to have the suitable skills and knowledge to produce it.

2. Public Speaking Skills


If you are responsible for Public Relations in your business, you have to deal with the press, speak at conferences or even present ideas internally to staff members? Public speaking is not something everyone enjoys but with training, it does get easier. Practice makes perfect! If you don’t have someone to practice in front of, record yourself and play it back. You will see how many ‘ums’ and ‘so’ you need to remove, whether you sound and look confident in what you are saying and if your presentation is delivering the right message.

3. Non-verbal communication 


Just as salespeople need to work on their non-verbal communication, so do most marketers. If you are working on your public speaking skills, you will notice your body language, facial expressions and tone of voice have as much, if not more, of an impact than your choice of words.


4. Visual communication


Imagery and Brand identity are powerful ways to carry out the message, and becoming a familiar face to your audience and deliver information to them. Even if you are not a skilled graphic designer, you should still understand the technique of visual marketing, how to interpret a brief and check that imagery fits your brand and marketing objectives.

No matter strengths and weaknesses in communication skills, you can learn a great deal about the areas in which you are less confident while continuing to excel and improve on your natural talents, and After gaining the communication skills all you needs is the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this courage will be practical, such as:

 • When proposing a new marketing campaign, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.

 • When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.

 • When creating marketing content for platforms as a part of your overall content marketing strategy.

 • When you decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Beside being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure effectiveness in terms of engaging your audience, creating sales interest, and ultimately driving the message.

These following guidelines will help you create a marketing presentation that is both effective and engaging. 

Seize your audience’s attention

Start your presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

Start your presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner, who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The aim of all this is to get them on the right path, to seize their attention and get them focused on what you have to say.

 Promise something and deliver it