Marketing Influence on Business

The main goal of marketing is to research, promote the product along with increasing audience engagement, leading to ultimately selling the product or service. Customer Service. Brand Awareness.

Congratulations; you've decided to launch a startup with a positive social impact! Nearly every firm has Succeed maybe you will be one of them!

The bad news is: some Big companies have a bias against startups with an explicit positive social impact on the grounds that they have a smaller addressable market, and that the founders are not sufficiently focused on creating wealth.

so, what should you do?

All you need is Strong Marketing Strategy


But why Marketing?

At its most basic, marketing seeks to match a company's products and services to customers who want access to those products. The matching of product to customer ultimately ensures profitability.

·      Marketing is any activities taken by a company to promote the buying or selling of a service.



Do I really need Marketing?

Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix; it is an ongoing strategy that helps businesses flourish. It engages: Customer engagement is the heart of any successful business. also, one of the main goals of marketing is to research and Not only build brand awareness but it can also increase sales, promote the product, grow businesses and increasing audience engagement.

 leading to ultimately selling of the product or service. Customer Service. Brand Awareness.

•      this is especially for SMBs.

So, invest your money in marketing it's gonna payoff we promise you that!




8 smart steps to marketing your business

1-   Running market research

2-   Profile your target markets

3-   Identify your unique selling proposition

4-   Develop your business brand

5-   Choose your marketing avenues

6-   Set your goals and budget

7-   Nurture your loyal customers

8-   Monitor and review



The influence of business orientations in small tourism businesses on the success of integrated marketing communication.

Small businesses have been identified as a catalyst for creating jobs and generally growing the economy. One sector that is characterized by the proliferation of small businesses is that of the tourism industry. The key to this sector reaching its full potential is access to markets. Marketing communication can play an important role in attracting and retaining customers and in doing so increase the revenue of small businesses.

As an example: Marketing low-cost airline services to business travelers

A number of EU low-cost airlines have reported their success in attracting business travelers on some of their routes. Recent research shows that business travelers working for small companies are more willing to trade in-flight service, frequency and Frequent-flyer program points for lower fares than those working for larger companies.



How technology advances influence business research and marketing strategy